Forward '09: Brandologie Speakers
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Ken Smith |
Ken came to interview at Wieden+Kennedy one sunny day in April of 1995. When he asked, "Is the weather always this good?" he was told, "Yes, it never rains in Portland." Ken believed this and took a job working on the Microsoft account, where he helped launch Windows 95, Office 95 and various other software. Since then he has worked on the Miller Genuine Draft, Miller High Life, Henry Weinhard's and Foster's beer accounts, PowerBar energy bars, the Indy Racing League, 800.com, Belvedere Vodka and Nike Latin America.
He is currently the Account Director on Nike Golf, Laika and Oregon Tourism.
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Mike Sommers |
Mike Sommers has been creating innovative and engaging consumer Internet products since 1995, when he developed a series of successful community-based products on AOL as a contract employee of ABC Online. Since then has been primarily focused on the business of connecting people with the things they care about.
In 2007 Sommers joined the KickApps Corporation as Senior Vice President of Products. KickApps is a leading social media platform company that offers a "Social Graph Operating System" and a suite of social networking and user generated content applications that plug into it. As of January 2009, over 50,000 web publishers including ABC Family, NPR, Scripps, National Geographic, Budget Travel, HBO, Rachael Ray, The New York Rangers and thousands of smaller publishers have integrated the KickApps platform and applications into their sites. Sommers is a frequent speaker at industry events, commenting on the art and science of building and sustaining online communities (and monetizing social behaviors, in general).
Online Presence:
- LinkedIn (more about Mike's work)
- Mike’s Undo This Widget page
- Personal Site
- Open Your Eyes (Mike’s short film)
- SommersPeople.com (Mike's family blog)
- Photos of Mike Sommers
- KickApps.com
- Pixel Heads Network: Mike Discusses KickApps' Product Strategy
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Tim Stock |
Tim Stock launched brand planning think tank scenarioDNA in 2001 in order to evolve how research and planning can help brands understand and interact with consumers. scenarioDNA's methodology is based on a networked view that goes beyond traditional demographics and leverages culture as a way of casting opportunities for effective brand stories. scenarioDNA has used these methods to help well-known names reach out to untapped markets and strengthen their existing equity. Clients include American Greetings, Kodak, MillerCoors and Nestlé, to name a few.
Prior to scenarioDNA, Stock held key positions at agencies including Ayer, Y&R and Dennis Interactive as well as early mobile innovations with Apple's Newton Developer Program. He is also currently an adjunct professor in the Design & Management Department of Parsons the New School for Design where he teaches Design Research and Trend Analysis. His company's 2006 statement piece for UK-journal Young Consumers on "What Defines Global Youth?" can soon be read in Prentice Hall's Consumer Behavior 10e textbook. "The Transformer Generation", Stock’s pet project exploring cross-generational synergies among Gen Y, is a book in the works.
Online Presence:
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James Keller |
James Keller is a digital communications strategist and user experience evangelist who is passionate about aligning cultural trends and brand experiences with emerging technologies. Leveraging her extensive knowledge of interaction design, business analysis, campaign analytics and integrated marketing communications, she has led multiple teams in creating efficient and effective integrated strategies for top brands such as Coca-Cola, Nike, Zipcar, LAIKA Studio, and the MTV Networks.
James very recently left a stable job at a world-renowned agency to follow her bliss and co-found an iPhone Strategy and Product Development agency named Small Society. Small Society aims to help change the way people connect with each other and experience the world around them through iPhone OS.
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Jody Turner |
Jody Turner is the Founder and lead consultant of CultureofFuture.com. She is an industry leader and influencer, working with top innovation companies as a communications expert and modern cultural trend anthropologist. She works at the intersection of lifestyle and redesigning how we live, work and play. Turner lectures globally on the concepts of future mapping influential sociological patterns around inspirational tech, new communities (virtual or visceral), architectural, product, service design opportunities, leading edge sustainability, and meaningful right livelihood.
She recently keynoted in Brazil’s on global design, Istanbul on retail futures, Boston on innovation and Seoul on consumer research. For years she presented at Style Vision’s Roundtables in France, a collection of creative thinkers meeting yearly in the Riviera. Over the years she has been a favorite in Stockholm as well as speaking on diverse topics, bringing creativity forward.
Current and past client base:
- CEOs For Cities
- Apple Design: Professional design strategy, design and planning library
- MySpace, intelligent branding and youth social networking
- Gap, fashion and culture trend library
- Adidas Advanced Technology
- Sony Design
- Microsoft Pioneer Experience Studios (PMX)
- IDEO, San Francisco/NY
- Starbucks Design
- Samsung Korea
- Trendwatching.com Amsterdam
- Clear Channel Media Stockholm
- Home and Garden Televisions
Online Presence:
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Jared Reitzin |
Jared Reitzin is Chief executive officer and founder of mobileStorm, which has pioneered the concept of digital marketing—allowing clients to multiple message type from a single system. For the past decade MobileStorm has pioneered the concept of digital marketing—allowing clients such as American Idol, K2 Sports, Carl’s Jr., and Qantas Airlines to send email and mobile messages from a single Web-based platform. The company has delivered 2 billion plus messages, has over 2,000 customers and has executed millions of campaigns.
Prior to that, he was CEO of Katalyst Music Group, an independent record label and new media company where he directed the growth of the company as a promoter for musical acts, and marketing projects for the entertainment community. Reitzin began his career as a product manager for Interactive Light, a leading developer and provider of networked sports simulators for such companies as IBM, Microsoft, Sony and Intel.
Reitzin blogs regularly on mobileStorm’s Digital Marketing Blog and is a featured writer on MobileMarketingWatch.com, one of the mobile industry’s top blogs. He speaks globally at conferences on email and mobile marketing and new media technologies.
Online Presence:
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Dani Zizak |
Dani Zizak is Vice President of Global marketing for the Hush Puppies Company, a division of Wolverine Worldwide.
Zizak began her career in the footwear industry in the early 90’s with German based Gabor Footwear managing US Marketing efforts for the retail division. She later joined Dr. Martens as Regional Marketing Director and then Vice President of Marketing with responsibility for North American brand marketing, public relations and sponsorship.
In 2001, Zizak joined Wolverine Worldwide as Vice President of Global Marketing for Cat Footwear, a licensee of Caterpillar Inc. In January 09 she assumed responsibilities for the Hush Puppies Company with sales in 180 countries and 500+ concept stores worldwide.
